11/11/2023 0 Comments High noon drink company![]() High Noon Reigns-But Consumers Are Diversifying Preferences On The Rocks Jalapeno Pineapple Margarita Cocktail (single-serve).On The Rocks Hornitos Margarita Cocktail (single-serve). ![]() Cutwater Tiki Rum Mai Tai (single-serve).On The Rocks Effen Cosmopolitan Cocktail (single-serve).Jose Cuervo Golden Margarita (multi-serve).Jose Cuervo Authentic Lime Margarita (multi-serve).Cutwater Tequila Margarita (single-serve).Drizly’s 20 Top-Selling RTDs, February 2020 through February 2021 To help guide retailers in their RTD purchasing decisions, we analyzed Drizly data from the past 12 months to discover the brands, flavors, pricing, and packaging styles that are likely to drive the category through 2021. “With the vaccine rollout in motion and Covid-19 cases falling, we expect to see even more outdoor socializing as we did last late spring and summer.” “Retailers should expect RTD sales to rise as the weather warms, similarly if not more significantly than last year, and should stock their shelves accordingly,” says Liz Paquette, Drizly’s head of consumer insights. ![]() In 2020, the RTD share of the liquor category on Drizly tripled from 1 percent of share in Q1 to 3 percent of share in Q2. According to Nielsen, year-over-year off-premise dollar sales growth was 57 percent for the 52-week period ending August 8, 2020, and RTD sales were up 131 percent in September and October of last year.Īs we approach the summer months when consumers socialize outdoors and pandemic gathering restrictions relax as vaccinations rise, retailers should prepare for RTDs to become even hotter commodities. Sales of ready-to-drink (RTD) cocktails soared in 2020.
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